Seth Goldman, co-founder and TeaEO of Honest Tea, feels good that he’s leaving the organic, natural beverage company he co-founded in 1998 with his legacy intact. He explained at a recent Connectpreneur winter event at George Washington university how he ensured his brand would continue as envisioned: “I stuck around”, he said.
After selling Honest Tea to Coca Cola as a wholly owned subsidiary in 2011, Seth continued to work with the company while also supporting a company called Beyond Meat in California, which was emerging in the plant-based meat category. He recognized the potential as a sustainable food resource, worked with the founder, invested and became Executive Chair of the Board.
